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LANCOMELancomebeautyforthewholeworldisawomanbornofBeautyWorld.ThepronunciationTiaoelegantbrandnameskinideacamefromacastleincentralFranceLANCOSME.1935,LANCOMELancomefounderArmandPetitjeantoseethisbeautifulcastleSurroundedRose,romanticmood,andArmandIthinkthateverywomanislikeroses,bloominglikeswaying,buttosavor,andhavetheirowncharacteristicsandattitude,sothecastlenamedRosewillbecomeLANCOMELancomebrandidentity.
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